Rebranding Mental Health
Allanah Mooney |
TEDxSFU
• November 2017
What if marketing holds the key to addressing the global mental health crisis? In a powerful and poignant talk, producer and communications consultant, Allanah Mooney weaves together her personal story with a marketing strategy for tackling mental health stigma. Defiant in the face of "attitudes and beliefs that do not serve us and a system that is failing", she presents 4 essential actions to rebrand mental health. Allanah believes that by addressing stigma we increase individual access to life-saving treatment and set the stage for systemic reform.