Ideas change everything

何以設立正確的目標是成功的秘密

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約翰杜爾 |

TED2018

• April 2018

風險資本家約翰杜爾說，我們的領導人和制度讓我們失望，不見得是因為他們不好或不道德；而通常原因很簡單，只因他們引導我們朝向錯的目標前進。在這場很務實的演說中，杜爾讓我們知道要如何用「目標與關鍵結果（OKR）」來回到正軌。它是個目標設定系統，已經被 Google、英特爾、布諾等用來設定並執行大膽的目標。來進一步了解設定對的目標為什麼會影響成敗，以及如何用 OKR 來讓我們的領導人及我們自己負責。

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風險資本家約翰杜爾說，我們的領導人和制度讓我們失望，不見得是因為他們不好或不道德；而通常原因很簡單，只因他們引導我們朝向錯的目標前進。在這場很務實的演說中，杜爾讓我們知道要如何用「目標與關鍵結果（OKR）」來回到正軌。它是個目標設定系統，已經被 Google、英特爾、布諾等用來設定並執行大膽的目標。來進一步了解設定對的目標為什麼會影響成敗，以及如何用 OKR 來讓我們的領導人及我們自己負責。

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This talk was presented at an official TED conference.

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Explore more stories from leaders, innovators and entrepreneurs who are achieving the audacious.

Share your OKRs. Take a moment today and write down your objectives and key results, and if you want feedback, share them with me at john(at)whatmatters.com.

About the speaker

Engineer, investor

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John Doerr is an engineer, acclaimed venture capitalist, chairman of Kleiner Perkins and the author of "Speed and Scale" and "Measure What Matters."

Learn more

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

John Doerr | Portfolio (2018)

John Doerr - *Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs*

This talk was presented at an official TED conference.

Read our curation guidelines.

Explore more stories from leaders, innovators and entrepreneurs who are achieving the audacious.

Share your OKRs. Take a moment today and write down your objectives and key results, and if you want feedback, share them with me at john(at)whatmatters.com.