Ideas change everything

We need to feed the whole world

1,218,531 plays|

Louise Fresco |

TED2009

• February 2009

Louise Fresco shows us why we should celebrate mass-produced, supermarket-style white bread. She says environmentally sound mass production will feed the world, yet leave a role for small bakeries and traditional methods.

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Want to use TED Talks in your organization?

Louise Fresco shows us why we should celebrate mass-produced, supermarket-style white bread. She says environmentally sound mass production will feed the world, yet leave a role for small bakeries and traditional methods.

Want to use TED Talks in your organization?

This talk was presented at an official TED conference.

Read our curation guidelines.

About the speaker

Food and agriculture expert

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A powerful thinker and globe-trotting advisor on sustainability, Louise Fresco says it's time to think of food as a topic of social and economic importance on par with oil -- that responsible agriculture and food consumption are crucial to world stability.

This talk was presented at an official TED conference.

Read our curation guidelines.