Ideas change everything

The genius of the London Tube Map

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Michael Bierut |

Small Thing Big Idea

• March 2018

Design legend Michael Bierut tells the story of the accidental success of one of the most famous maps in the world -- the London Tube Map.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Design legend Michael Bierut tells the story of the accidental success of one of the most famous maps in the world -- the London Tube Map.

Want to use TED Talks in your organization?

About the speaker

Designer, critic

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Michael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management.

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Small Thing Big Idea: Designs that Changed the World

This original TED series celebrates the lasting genius of everyday objects so perfectly designed that they changed the world around them.

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