Ideas change everything

How great leaders inspire action

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Simon Sinek |

TEDxPuget Sound

• September 2009

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers ...

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers ...

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxPuget Sound, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

About the speaker

Leadership expert

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Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why."

Learn more

Start with Why

Simon Sinek | Portfolio Trade (2011)

Simon Sinek - *Start with Why*

About TEDx

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This talk was presented to a local audience at TEDxPuget Sound, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.