Ideas change everything

Efficient leadership in the digital era

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Charlene Li |

TED@IBM

• September 2014

In business today, the need for innovation and rapid decision-making trumps yesterday's drive for efficiency. How does this influence what it means to be an effective leader? Charlene Li explains that it's less about control and more about empowerment: enabling employees to acquire the information they need, so they can make their own decisions.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

In business today, the need for innovation and rapid decision-making trumps yesterday's drive for efficiency. How does this influence what it means to be an effective leader? Charlene Li explains that it's less about control and more about empowerment: enabling employees to acquire the information they need, so they can make their own decisions.

Want to use TED Talks in your organization?

About the speaker

Charlene Li

Leadership strategist

Charlene is CEO and Principal Analyst at Altimeter Group, and author of the New York Times bestseller "Open Leadership." She is also the coauthor of the bestselling book "Groundswell." She is one of the foremost experts on social media and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media and marketing.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute